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Case Study-01
DEBRIEF
In a recent media buying campaign, we achieved over 6 million impressions and over 35,000 site visits by targeting healthcare professionals with 1:1 NPI targeting using proprietary bidding structure.
Utilizing HCP, proprietary audiences, and retargeting strategies, the campaign drove an all time high opportunity lead value with a cost per acquisition of $41 — well below the medical device industry average.
The success was further amplified by a 40% improvement in impression share, indicating strong brand resonance and audience penetration. We advise an expansion of this campaign.
Result
