document id
Case Study-01DEBRIEF
In a recent media buying campaign, we achieved over 6 million impressions and over 35,000 site visits by targeting healthcare professionals with 1-1 NPI targeting using proprietary bidding structure. Utilizing HCP and proprietary audiences and retargeting strategies, the campaign drove an all time high opportunity lead value with a cost per acquisition of $41 — well below the medical device industry average.
The success was further amplified by a 40% improvement in impression share, indicating strong brand resonance and audience penetration. We advise an expansion of this campaign.
After Action Analysis
Exceeded All Targets
RESULT